Depending on our clients needs R2M distributes TV commercials that engage consumer response through toll free numbers or web addresses. Our team of seasoned DRTV professionals monitors your lead conversions down to each of our media partners to ensure we provide the highest quality leads for our advertisers. With the use of exclusive real-time client-facing call campaign analytics our account managers work directly with your call center managers (our 3rd party call centers) to assist in managing your campaign. Going so far as to listen to your inbound calls to assist our clients (and floor managers) on inbound call quality and conversion. Based on our experience, 95% of the time we can identify of a call center issue even before our client does and we’re of course on the phones working to resolve the issues along side our clients.
NATIONAL & LOCAL MEDIA BUYING SERVICES INCLUDE: • Access to Nielsen monitored national and local television affiliates • Campaigns running across :15, :30 and/or :60 second spots • Access to Hispanic market programming • A reach of over 100 million households • Direct response tagging • Cable television • Satellite television • Online video networks and portals
Our production services department has many years of experience creating commercials specifically designed to drive response and make your phone ring. R2M’s mission is to help clients maximize their “marketing ROI” by delivering the client’s message into the hands of target customers and driving a response. Because we specialize in performance based campaigns, we understand that the creative we develop is only as good as the response it elicits. The creative process begins with a thorough overview of the client offer, business model and company goals. Our team works closely with our clients in developing the most effective (and compliant) call to actions. Our creative team is continually updating and editing creatives while monitoring responses with our media team.