The Best Team on the Planet

We just do it better.  Our dedicated team is in constant pursuit of understanding what drives success for our clients and driving ROI 

What We Do

Our specific expertise in the science of Response is at the core of our model.  We have a deep understanding of how to perfectly balance Call to Action with well-positioned features and benefits, and use that understanding to build responsive non-branded Television Creatives that inspire qualified prospects to pick up the phone and buy your product.


To build strategic customer acquisition channels that drive profitable revenue for our clients at scale.  ROI is everything

The Bigger Picture

Though our campaigns are executed on a Fixed Cost per Call basis, our analysis goes far deeper than simply monitoring a cost-per-lead.  We take the time to understand the lifetime value of the new customers that we drive for our clients, the non-marketing costs, and call center efficiency (and most importantly, how these variables differ by media type and source) to establish Customer Acquisition Cost targets that drive long-term scalability and profitability for our clients. 

Meet Our Team


Prior to founding Ring2Media, Mark was the founder and CEO of Guardian First Funding (ranked top 5 in Reverse Mortgages). Having managed two offices and 100 employees, Mark knows first-hand what it takes to run a successful call center. He has become an industry expert in generating high-quality, high converting sales calls from nationally televised media campaigns. His extensive background in purchasing leads and managing large scale media campaigns is a huge advantage for his clients.

Mark Fidel

CEO, President

John has robust experience in Lead Generation, call center management, and IT Infrastructure. Prior to joining R2M, John worked for a marketing agency in Philadelphia campaigns for enterprise technology firms such as Avaya, HP, NetApp, and building Lead Generation Arrow Electronics. John enjoys working closely with clients to gain a deep understanding of their advertising goals and develop high-ROI campaigns.

John Neff


Lauren comes to Ring2Media with over 15 years of experience in direct marketing.  Lauren led the in-house media team at Nutrisystem, driving double-digit revenue growth across all brands through a data-driven approach to linear television buying and growth within the network, syndication, and connected TV space.  She has a passion for finding unique media opportunities for her clients that drive a high ROI.

Lauren Mitchell

Senior VP of Media

Randy began his career working in Chicago at ABC News. He is a seasoned production and post-production specialist who, after 10 years of Technical Directing live News, concentrated on commercial spot work as an Editor and Motion Graphics Artist, highlighted by 16 years at Ogilvy, NY. Randy was brought on to create our in-house production department. He works closely with the R2M team to deliver creative, compelling, and results-driven content.

Randy Gelman

VP, Creative

Aaron is a seasoned data analytics and healthcare professional with wide-ranging experience within insurance and healthcare industries, working at eHealth, Inc. and PhyNet Dermatology prior to joining Ring2Media. Having experience on both ends of affiliate partnerships, Aaron specializes in fostering B2B relationships across direct response television and Medicare Advantage and leveraging data for continuous campaign improvement. He has also worked closely to coordinate marketing efforts with telesales agencies and inbound call centers, and has led offline lead generation campaigns in Medicare Advantage.

Aaron Patterson

VP, Client Strategy & Analytics

Katie began her professional experience in local advertising sales and then joined the Direct Response world at AMC Networks. She also has years of operations and community and client management experience from working in EdTech. Katie is excited to be a part of the Ring2Media team and help our clients reach their campaign goals.

Katie Klein

Campaign Operations Manager

Being a part of the Ring2Media accounting department, Joseph can utilize his skills in problem-solving and financial management. Joseph, with careers in the Arts and Education sectors, has refined skills as a communicator with a strong work ethic. However, Joseph does know how to have fun with his family, dogs, and karaoke machine.

Joseph Dematteo


Marc is a seasoned professional with over 20 years of experience. His expertise is in broadcasting, print and digital media, and graphic design. He is skilled in developing productions from conception to completion, with strong attention to detail and the ability to meet tight deadlines. An avid cyclist in his spare time, Marc rides thousands of miles a year and has legs of steel that all should behold.

Marc Soloff

Director of Production

As a proud member of our media team, Kristin is a master in all things organizational structuring. Kristin studied business at the University of Central Florida (Go Knights!) and is an avid Disney fan. She also enjoys hiking, reading, and spending time with her 3 dogs.

Kristin King

Media Buyer

Paula has over 25 plus years as an editor. Her experience spans, broadcast, documentaries and film. She’s highly skilled in both story-telling and motion graphics. Paula’s background with Direct Response makes her the perfect fit for Ring2Media. From editing the first Oxiclean spot, numerous As Seen on TV commercials & informercials, she knows what it takes to sell product and how to make it look good. A few notable clients include; MTV Latino, HBO PPV Boxing, Visit Florida, Publix, Spectrum & Nutrisystem. When she’s not editing, she enjoys golfing, relaxing with her husband and dog and playing pickle-ball. 

Paula Peterson

Lead Editor

Adam comes to Ring2Media as a media buyer with over 15 years of experience in the offline media industry.  With an expertise in radio and TV buying, he has managed various multi-million dollar campaigns from teen skincare products to asbestos litigation.  Adam takes a very analytical approach to his work and spends an inordinate amount of time staring at spreadsheets.  Outside of work, Adam enjoys filling his free time by playing soccer, reading about politics and having too many kids.

Adam Scott

Senior Media Buyer

Meghan began her professional career in the retail business. With over a decade of successful employee management and HR business partnerships, Meghan has led and developed HR platforms in various industries, including pipe fabrication, health care, marketing, and architecture. Meghan considers herself to be a major foodie, and enjoys skiing, travelling and spending time with her two rambunctious boys.

Meghan K. Steinberg

Human Resources

Matt Sandy has 5+ years of business and data analytics experience, supplementing 15+ years of IT experience. Previously he developed a call routing platform, implemented real-time business analytic dashboards, and worked with HRSA’s Division of Practitioner Data Bank to programmatically improve coding schemes and data validation. He is also a syndicated R-bloggers author, contributing to the statistical computing community.


Matt Sandy

Director of Data Operations

Heather began her career in media by buying direct response TV, radio, and OTT/FEP for clients like Procter and Gamble, Chase, Phillips, and With a diverse background in marketing in publishing, fashion, and media, she leverages her multifaceted experience to create buys that think outside the box and exceed client goals. In her spare time, Heather can usually be found baking or cooking in her Dallas kitchen with her husband and Boston terrier as eager taste-testers.


Heather Riley

Media Buyer

Our Performance Divisions


Our seasoned Media Strategy unit constantly creates opportunities for scale through a mix of techniques including aggressive rate and clearance negotiation, strategic upfront commitments, and a precision crafted media mix.


Our world class data science team leverages our proprietary technology to analyze client results in real time and execute rapid campaign optimization strategies.


Our in-house creative department has specific expertise in building responsive non-branded, generic creatives that are designed to drive high-converting calls at scale.


Our newly-acquired Digital division leads our expansion into Paid Search, Social, and OTT, and other digital channels to create new media opportunities and ever-growing scale.

Enhanced D2C Lead Generation


Create Message

We leverage our expertise in driving Response to position your company’s unique selling-points and value proposition so that it will resonate with your target customers.


Call to Action

Working hand-in-hand with you, we identify opportunities to strategically couple your product’s features and benefits with an aggressive call to action.


Live Inbound Calls

We drive thousands of calls to your call center per day by airing on top-tier cable networks, surgically tailoring the media mix in pursuit of your ideal customer. 


Optimize & Scale

We use data science and careful analysis to understand what drives your ROI,  constantly seeking to understand client success at a micro-level.  We drive results.  Period.