The Best Team on the Planet

We just do it better.  Our dedicated team is in constant pursuit of understanding what drives success for our clients and driving ROI 

What We Do

Our specific expertise in the science of Response is at the core of our model.  We have a deep understanding of how to perfectly balance Call to Action with well-positioned features and benefits, and use that understanding to build responsive non-branded Television Creatives that inspire qualified prospects to pick up the phone and buy your product.

ONE GOAL

To build strategic customer acquisition channels that drive profitable revenue for our clients at scale.  ROI is everything

The Bigger Picture

Though our campaigns are executed on a Fixed Cost per Call basis, our analysis goes far deeper than simply monitoring a cost-per-lead.  We take the time to understand the lifetime value of the new customers that we drive for our clients, the non-marketing costs, and call center efficiency (and most importantly, how these variables differ by media type and source) to establish Customer Acquisition Cost targets that drive long-term scalability and profitability for our clients. 

Our Performance Divisions

Media

Our seasoned Media Strategy unit constantly creates opportunities for scale through a mix of techniques including aggressive rate and clearance negotiation, strategic upfront commitments, and a precision crafted media mix.

Analytics

Our world class data science team leverages our proprietary technology to analyze client results in real time and execute rapid campaign optimization strategies.

Creative

Our in-house creative department has specific expertise in building responsive non-branded, generic creatives that are designed to drive high-converting calls at scale.

Digital

Our newly-acquired Digital division leads our expansion into Paid Search, Social, and OTT, and other digital channels to create new media opportunities and ever-growing scale.

Enhanced D2C Lead Generation

STEP 1

Create Message

We leverage our expertise in driving Response to position your company’s unique selling-points and value proposition so that it will resonate with your target customers.

STEP 2

Call to Action

Working hand-in-hand with you, we identify opportunities to strategically couple your product’s features and benefits with an aggressive call to action.

STEP 3

Live Inbound Calls

We drive thousands of calls to your call center per day by airing on top-tier cable networks, surgically tailoring the media mix in pursuit of your ideal customer. 

STEP 4

Optimize & Scale

We use data science and careful analysis to understand what drives your ROI,  constantly seeking to understand client success at a micro-level.  We drive results.  Period.