We are the difference-maker
Proprietary Technology, Predictive Analytics, and better Campaign Management
Attribution, Measurement, and Analytics
Understanding what drives success for our clients is the very core of everything we do.
Measuring every datapoint drives Predictive Analytics, Predictive Analytics drive real-time improvement
We take the time to understand the lifetime value of the new customers that we drive for our clients, the non-marketing costs, and call center efficiency (and most importantly, how these variables differ by media type and source) to establish Customer Acquisition Cost targets that drive long-term scalability and profitability for our clients.
Understanding what drives success for our clients is the very core of everything we do. We’ve developed a world-class Data Science team and Proprietary Infrastructure to maximize Return on Advertising Spend for our clients and better understand our clients’ success. The result is our ability to track, in real time, how our campaigns are performing for our clients and constantly develop campaign optimization strategies that stay current with the ever evolving market conditions of today.
Focus on Results: KPI’s drive ROI
Our clients lean heavily on us for deep, collaborative problem solving and consultative advice while mutually in pursuit of long-term goals
“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind” - Lord William Thomas Kelvin, 1883
This level of trust, combined with the diverse experience of the R2M team, allows us to gain unmatched context and understating of our clients business goals and challenges. Partners often tell us that our communication, reporting, and data driven solutions far exceed the capabilities of other agencies.
A key driver of client success is feedback: we work to build an automated daily data feed with each client that contains disposition and sales data so that we can analyze the effectiveness of the prior day’s calls. We measure client ROI by media type and source, time of day, day of week, and even down to the television program aired to identify and replicate media efficiencies while optimizing away from less productive airings. Once we’re able to build an adequate data sample size, our proprietary technology harvests the results data and provides predictive analytics and insights that allow us to pinpoint the ideal network mix and frequency per network for each client. This key piece of infrastructure allows us to drive continuous optimization, scale, and ROI for our clients.
